Sept, 2008
Received 2008 CIO Bold 100 and CIO Security Awards
HDFC Standard Life has received the 2008 CIO Bold 100 Award. This annual award recognizes
organizations that exemplify the highest level of operational and strategic excellence
in information technology. This year's award theme, ‘The Bold 100,’ recognized those
executives and organizations that embraced great risk for the sake of great reward.
HDFC Standard Life has also been one of the five recipients of the Special 2008
CIO Security Award aimed at CIOs, whose pioneering implementations have taken their
enterprise security to the next level. This award category identifies innovative
and groundbreaking deployment of technologies aimed at creating a secure business
infrastructure.
The company received the 2008 CIO Bold Award for its mobile workforce portal and
the CIO Security Award for its initiatives for a secure computing environment, including
identity management.
May, 2008
Received PCQuest Best IT Implementation Award 2008
HDFC Standard Life received the PCQuest Best IT Implementation Award 2008 for Consultant
Corner, the applications for its financial consultants, providing centralized control
over a vast geographical spread for key business units such as inventory, training,
licensing, etc. Read more about the ‘Consultant Corner’ tool in the ‘HDFCSL's
in News’ Section.
HDFC Standard Life has won the PCQuest Best IT Implementation Award for two years
consequently. Last year, the company received the award for Wonders, its path-breaking
implementation of an enterprise-wide workflow system.
March, 2008
Silver Abby at Goafest 2008
HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in the radio
writing craft category at the Goafest 2008 organised by the Advertising Agencies
Association of India (AAAI). The radio commercial ‘Pata nahin chala’ touched several
changes in life in the blink of an eye through an old man’s perspective. The objective
was drive awareness and ask people to invest in a pension plan to live life to the
fullest even after retirement, without compromising on one’s self-respect
March, 2008
Unit Linked Savings Plan Tops Mint Best TV Ads Survey
The Unit Linked Savings Plan advertisement of HDFC Standard Life, one of the leading
private insurance companies in India, has topped Mint’s Top Television Advertisement
survey conducted, for February 2008. HDFC Standard Life’s Unit Linked Savings Plan
advertisement was ranked 4th in terms of a combined score of ad awareness and brand
recall and 3rd in terms of ad diagnostic scores (likeability, enjoyment, believability,
and claim). The respondents were between 18 and 40 years. Mint’s exclusive report,
‘New voices in a makeover’ outlines the survey in detail.
Click here to view the report
February, 2008
Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007
Mr Deepak M Satwalekar, Managing Director and CEO, HDFC Standard Life, received
the QIMPRO Gold Standard Award 2007 in the business category at the 18th annual
Qimpro Awards function. The award celebrates excellence in individual performance
and highlights the quality achievements of extraordinary individuals in an era of
global competition and expectations.
January, 2008
Sar Utha Ke Jiyo Among India’s 60 Glorious Advertising Moments
HDFC Standard Life’s advertising slogan honoured as one of ‘60 Glorious Advertising
& Marketing Moments' over the last 60 years in India,’ by 4Ps Business and Marketing
magazine. The magazine said that HDFC Standard Life is one of the first private
insurers to break the ice using the idea of self respect (Sar Utha Ke Jiyo) instead
of 'death' to convey its brand proposition. This was then, followed by others including
ICCI Prudential, thus giving HDFC Standard Life the credit of bringing up one such
glorious advertising and marketing moment in the last 60 years.
Click here to read the complete report